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ASA rules in favour of smart car

Wed, 04 Feb 2009
People looking at buying a car which can save them money at the pump may be convinced to check out a smart fortwo, after a recent ruling by the Advertising Standards Agency (ASA).

A claim made by Mercedes-Benz Cars in a TV ad that the model in question could make it from London to Edinburgh on a single tank of fuel was recently called into question.

However, the ASA decided the company had sufficient evidence to back its statement.

Dermot Kelly, managing director of Mercedes-Benz Cars, commented: "We're delighted that the ASA has vindicated our position on what is a very solid environmental and economical message."

He added the smart fortwo can cover the 433 miles between London and Edinburgh on one 33-litre without difficulty.

In related motoring news which may be of interest to people buying a car, the new smart cdi is due to arrive in UK showrooms in March.

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