Is your car your pride and joy, or are you ready for a change? Let us know and you could win a £300 John Lewis voucher | No thanks

Hybrid campaign sees Lexus blitz media

Tue, 18 Sep 2007
Automaker Lexus will be showing the world its environmental credentials through a multimedia advertising campaign.

The tagline of "one day high performance will come with lower emissions ... not one day but today" will accompany the firm's six-week advertising campaign, which begins on September 17th 2007.

Motorists looking to get behind the wheel of the vehicles should expect to see them in Lexus dealerships soon after.

The company has employed the services of CHI & Partners and communications group Zenith Optimedia as part of their £6 million campaign across billboards, television, magazines and the internet.

"The campaign will emphasise the engineering innovations that have enabled Lexus to build a range of high performance cars with substantially better emissions levels and fuel efficiency than rival premium market brands," the company commented.

Established as a luxury car manufacturer in 1989, Lexus is a subsidiary of Japanese automaker Toyota.ADNFCR-1081-ID-18283610-ADNFCR

Comments

Add a comment

 

Ask Honest John

Value my car

Amount to borrow
Sorry. The minimum loan amount is £1000
To pay back over

My credit score

Best available rate 9.20%

Total repayment £8,930.17

Total cost of credit £1,430.17

£186.05

48 monthly payments

Apply now

Representative example

Borrowing £7,500 over 4 years with a representative APR of 25.4%, an annual interest rate of 25.4% (Fixed) and a deposit of £0.00, the amount payable would be £239.77 per month, with a total cost of credit of £4,008.96 and a total amount payable of £11,508.96.

CarFinance 247 Limited is acting as an independent credit broker

Universal Square, Devonshire Street North, Manchester, M12 6JH