Our Cars: Audi Q2 1.4 TFSI Sport S tronic

19 September 2018: Is the Audi Q2 really meant to appeal to young buyers?

The Details

Current mileage 3659
Claimed economy 52.3
Actual economy 42.8

The Q2 is designed to appeal to a 'younger audience', which is understandable when you consider some of the unique design traits. The sharper lines, sporty flat-bottomed wheel, range of customisation options (like coloured inserts) and vibrant paint colours (like yellow and orange) definitely give it an advantage over its larger siblings — the Q3, Q5 and Q7.

As a 20-something millenial, the phrase 'younger audience' tends to conjure the same feelings I get when I watch those perfume adverts where a celebrity rolls around in a cocoon of linen sheets, whispering the name Christian Dior or the like — the seller or advertiser doesn't really understand their audience.

My main point being, where would an 18-30 year old (mostly the front end of that age range, in this instance), get £21,000 for a Q2 (base spec SE, 1.0 TFSI 6-speed manual)?

In fact, if we were to add all the things that make the Q2 appeal to young buyers — yellow paint (£575), rear-view camera (£550) and the Audi Sound System (£255) then you've added over £1300 onto the list price. For sports seats and 17-inch alloys as standard, you'd need to get the Sport trim, which starts at £22,710.

Rear Shot

The sloped roof, sharp lines and vibrant colours scream 'hipster millenials in skinny jeans'

But targeting a younger market does at least partially explain the bold (for Audi at least), if somewhat polarising, looks. The sporty appearance, including a roof that gradually slopes downward in a similar fashion to the Range Rover Evoque and the two thick rear-pillars called "blades" (which can be specified in different colours) definitely appeals to younger buyers, even if the price tag doesn't match.

Whether you think it's a looker is up to you. Of course, what will have plenty of appeal is the fact there's an Audi badge on the massive grille.

The lack of rear space compared with larger crossovers also makes it appealing for first or second time buyers that want something slightly bigger than a hatchback. The lower roofline means taller adults can feel hemmed in with their heads touching the roof though.

However, as I've said in previous updates, couples and small families will be fine in the Q2 because there's plenty of space for children and car seats. Just make sure you won't be driving around with lots of people regularly because the rear middle seat can get very cramped when you've got a person on either side of you.

« Earlier: Yellow is the new black, well, not quite     Later: Our summer Sunflower becomes an autumn Acacia »

Updates
It's time to say goodbye to our lovely yellow Q2, and we'd be lying if we said we wouldn't miss it.
The 1.4 TFSI in Audi's lineup has been replaced by the 1.5 TFSI (35 TFSI), but which engine would Georgia opt for?
Georgia likes the Virtual Cockpit in the Q2, but is it worth £1400?
Th new Audi Q3 is newer and nicer than the Q2, so why does it only cost a touch more than our Q2?
Audi has added some partial matting onto the rear pillar for customers who buy a Q2 Special Edition #2. Georgia takes you though the fancy, but pointless, optional extra.
Seasons changing get Georgia thinking about the first three months with her Audi Q2.
19 September 2018: Is the Audi Q2 really meant to appeal to young buyers?
The Audi ticks all the boxes for young buyers who want a sporty, stylish and premium car. But what's up with the £21k price tag?
Georgia contemplates the triumphs and tribulations of owning a yellow car.
Georgia begins to find the lack of touchscreen in our Q2 slightly irksome...
Georgia puts our Audi Q2 through its paces against a VW T-Roc.
Georgia takes her Audi Q2 on a trip to Bristol, but how does is fare on a long trip?
Our new Audi Q2 arrives, and the colour causes a range of reactions.
 

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