Sad git that I am, I actually keep a record of my car's mpg (not from the trip computer - only using fuel bought and odometer from mostly brim-to-brim fill ups).
My Mazda3 mk1 1.6 petrol does about 44mpg on longer journeys on dual carriageways/motorways (a good 280+ miles on such roads to annual holidays in Cornwall as a good guide) in reasonably weather/without significant hold-ups; it does about 33-35mpg in slow-moving traffic, such as in built-up areas.
My overall average is (and given on the True mpg data) about 40.5mpg (range from 38-42mpg depending upon where I'm working), I would say about 2/3rds on dual carriageways/motorways or fast-moving single lane roads, plus I generally drive with a lighter foot than most people, though not always (the occasional 'Italian tune-up').
Still, better than the claimed mpg (that given in the original sales literature - the figures on this website are for the 2006 update version [reduced power/increased 0-60 time/reduced CO2], not the original 2004 engine specs, which are I think about 37-38mpg [combined] for the 1.6 petrol).
I would suspect that most petrol cars will have about 30% better mpg for motorway (legal speeds!) as ooposed to in-town driving; for diesel the gap may be a bit lower. Besides the percentages of town/motorway type driving, I think that the actual mileage driven per trip makes a huge difference - I know of a lot of people who get very poor mpg because, unsurprisingly, they do lots of short journeys, which is very common these days, especially for families with the second car as the local runaround.
Many people are still (daftly in my view) buying small, diesel-engined cars for just 'popping to the shops', thinking that the high (EU) 'tested' mpg will easily save more money over the ownership of the car than the extra cost over the petrol-engined equivalent. Sorry guys, but they won't (and will likely be the cause of future engine problems) as they don't have enough time to warm up (not that I'm an expert, but do know that diesel engines are more thermodynamically efficient than petrol ones, so take a lot longer to get up to optimum temperature) to get the full mpg potential.
If you do mainly short jouneys (whatever the mileage), less than 20k miles p.a. or don't need to lug very heavy loads (trailers, building materials etc), then always go for a petrol engined car. The only real choice is for those (e.g. taxi drivers) who do large in-town mileages (a decent mileage per day with very short stops [probably without turning the engine off]), who could chose either diesel or petrol hybrids (depending on location - congestion charge fees etc).
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