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Why don't drivers negotiate on their insurance premiums?

I recently received my renewal notice for a 2002 Rover 75 at £393.97 for two named drivers (my wife and I), both retired. After a phone call, to the company, we agreed that by reducing the annual mileage, and agreeing that being retired, we did not require cover for "Social use and commuting to work", I was offered a reduction to £326.19. The renewal letter had also offered "If you receive a lower quote for the same level of cover, we'll beat it".

On a well advertised website I found a company offering £226.00, using the same details shown on my current policy, so I phoned my current insurers again, to be told by the lady in the office that she was authorised to offer me up to £100 off my above "cheaper" offer to retain my custom (which I am considering accepting), saving me £177.78. I would recommend your readers take up the challenge. How many people just accept and pay up?

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You are absolutely right. Well done. Unfortunately the more that policyholders do this, the less the reductions will be because there will be less in the overall pot.
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