Frankfurt Motor Show 2013: Peugeot reveals all-new 308

Published 10 September 2013

Peugeot has revealed its all-new 308 family hatchback at the Frankfurt Motor Show. It’s a much sleeker design than the outgoing car, with a more upmarket interior. It features details like the small steering wheel and instrument binnacle design first seen in the 208. The new 308 goes on sale in January 2014 and prices should start at around £15,000.

The front of the new 308 is a far cry from the outgoing model – it has a much smaller, neater grille and narrower headlights, which will be all-LED at most trim levels. The cabin features a 9.7-inch touch-screen designed to operate most of the major functions, which reduces the number of switches in the centre-stack for a neater appearance.

The latest 308 is based on an all-new platform which offers weight savings of 140kg over the outgoing car. Reduced weight makes for sharper handling and improved fuel economy – consequently Peugeot is promising fuel economy of up to 88mpg.

In spring 2014 a new three-cylinder turbocharged petrol 1.2 e-THP engine will be launched in the 308. There will also be BlueHDi diesels with emissions as low as 82g/km helped by a new six-speed automatic gearbox.

Meanwhile, Peugeot will also be unveiling a 308 R Concept, pictured at the bottom, which hints at what a performance version of the 308 would look like. It gets a lowered ride height, wider track and 19-inch alloy wheels. Under the bonnet is a 1.6-litre turbocharged petrol engine with 270PS while the 308 R also has Torsen front differential.

More information about specifications and more detailed pricing lists will be revealed nearer the car's launch.

Peugeot _308 (4)

Peugeot _308_R

Frankfurt Strip Bottom


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