Is it my imagination or are the DVLA being cheeky? - Rob E
Hi,

Has anyone else noticed that since September 2001 when the '51' plate was introduced (and just about the same time as the DVLA started to offer the facility of pre-ordering a personalised plate with the new numbers on it) that the last 3 letters of nearly all non-personalised plates are letters which cannot easily make a name or initials? For example, the last 3 letters rarely contain vowels, and often contain lots of Z, K, X or Ws. Gone are the days of getting a number plate which was quite desirable, perhaps by accident, it seems.

Is it just me, or are the DVLA trying to make it so that eventually the only personalised plates will be the ones they have pre-issued (and therefore get the money for)?
Is it my imagination or are the DVLA being cheeky? - v8man
It wouldn't surprise me.
Is it my imagination or are the DVLA being cheeky? - qxman {p}
You're probably right. But what is wrong with them doing that? Its not being cheeky, its being 'commercial' and maximising income, which is what everybody wants them to do. The money raised offsets the cost of running DVLA.
Is it my imagination or are the DVLA being cheeky? - Ben 10
"its being 'commercial'

Its a government department, isn't it. When was it privatized?
Is it my imagination or are the DVLA being cheeky? - hxj

Why is it so wrong for a government agency to charge a premium for what some people think is a premium product?

It keeps my taxation and costs for dealing with the DVLA down.

Good move for everyone.
Is it my imagination or are the DVLA being cheeky? - qxman {p}
"its being 'commercial'
Its a government department isn't it. When was it privatized?


DVLA is an Agency (bit different to a Govt department). It has not (yet) been privatised, but like many parts of the public sector has been strongly encouraged to exploit its assets in 'commercial' projects. Many parts of the public sector do this, e.g. hospitals (private rooms, partnerships with private health companies), universities (sellling use of facilities or expertise) etc etc. One of DVLA's assets are its registration numbers.
Is it my imagination or are the DVLA being cheeky? - Pugugly
Talking to the manager of a local Driving Test Centre a couple of years ago she told me that that particular branch of HMG was self financing and sometimes made a profit. Personally I don't see that its wrong myself.
Is it my imagination or are the DVLA being cheeky? - jc2
Back in the 80/90's many parts of the government became "agencies" and were encouraged to become "self-financing"-this included charging the going-rate for the work done and not using the charges for some parts of their work to subsidize other parts.The Dept. of Transport does a lot of other business.
Is it my imagination or are the DVLA being cheeky? - movilogo
If people don't run after personalized number plates, then DVLA won't make any profit by selling them.

Is it my imagination or are the DVLA being cheeky? - doctorchris
Sadly, tiny amounts of money saved by parts of government making a profit or being self-financing are a drop in the ocean compared with the mountains of cash wasted throughout the rest of the public sector.
This leaves me resentful over issues such as the DVLA selling registration numbers. It leaves the impression of the government milking the public for yet more cash.
Is it my imagination or are the DVLA being cheeky? - Andrew-T
>>It leaves the impression of the government milking the public for yet more cash.<<

Unless you can suggest some way to persuade the Govt. to spend less, taxpayers must be milked one way or another; so if it can be done while providing (peculiar, IMHO) pleasure, so much the better.
Is it my imagination or are the DVLA being cheeky? - qxman {p}
This leaves me resentful over issues such as the DVLA selling registration numbers.


Don't buy a number then, you don't have to. 'Personal' registrations are very much a luxury item IMHO. You can of course use one of the many private agencies that trade in cherished registrations, so its not like its not a competitive market.
Is it my imagination or are the DVLA being cheeky? - Alby Back
Where it does get cheeky in my 'umble is the transfer and retention fees. I have a "cherished" plate which I have had for many years and which has been on several cars.

Please don't start on me, I like it and it was a present from my wife and I display it legally ! ;-)

On the one hand the transfer process is now very slick. You can do it in a number of ways but for me the easiest way is to download a very simple form from the DVLA website, fill it in and present it with required backup docs and £80 at my local DVLA office. The whole process at the desk takes about 3 minutes. I know there are certain professions who would not see £80 for a few minutes work as excessive but it is rather more than the going rate in my industry !
Is it my imagination or are the DVLA being cheeky? - Pugugly
Think of it as a tax on the relatively wealthy - in fact its a far more efficient means tested tax than anything HMG could come up with on its own.
Is it my imagination or are the DVLA being cheeky? - Pugugly
And a voluntary tax to boot. So if you don't want to pay, don't buy. In that respect its still a free country. Reminds me of people who hate certain brands, you're not forced to opt in.
Is it my imagination or are the DVLA being cheeky? - Bilboman
I read last week that the DVLA has so far made 1.5 million from selling details of registered keeper of cars, upon request, to the 21st century's take on Dick Turpin, aka wheel clampers (those who operate on private property, except in more enlightened parts, i.e. north of Gretna Green.)
It saves the clamping and squeezing fraternity the bother of having to go through civil court proceedings, and is a snip at 2.50 a time. The Human Rights Act is *still* suspended, and Data Protection legislation has more loopholes than my gran's tea cosy.
Cheeky doesn't begin to describe it.