HITTING THE CHILD; MISSING THE POINT

Fri, 29 Jun 2001
ABD PRESS RELEASE, AS IT CAME. READERS MIGHT WANT TO DISCUSS THIS ONE IN 'THE BACKROOM'.

The Government's new road safety ad sends the wrong
message, says drivers' group.


The Association of British Drivers said today that the
new 'Think' road safety ad will do little to improve
road safety. The new ad shows a driver hitting a
child as he drives through a built up area at 35 mph.

Brian Gregory, the ABD's Chairman commented: "This
advert encourages people to think they are safe
because they drive at 30 mph. Nothing could be
further from the truth. There are many times when
30mph is far too fast for urban conditions and others
when it is safe to go faster. We need to show drivers
how to read the road ahead and make judgements
correctly rather than telling them a fixed speed is
safe. Paying attention to the road is far more
important than a 5mph difference in speed. Until the
so-called road safety campaigners understand and
promote the enormous difference between exceeding an
arbitrary limit and driving too fast for the
conditions, deaths on the roads will not decrease.
Only the latter is dangerous, yet only the former is
being targeted."

The ABD believes the campaign needs to have a broader
emphasis.

Gregory continues: "We need to tell drivers about how
important it is to look well ahead and anticipate - to
see the child before he runs out and to be ready to
avoid him should he do so."

The ABD also stresses the need for drivers to use
observation links. For example, if a ball bounces
into the road, wait for a child to run out after it.
If one child runs across the road, expect his friend
to follow him.

Brian Gregory concludes:

"Too many people turn their brains off when they turn
their engines on. Government safety campaigns should
switch them on again with useful and relevant advice.
Drivers need to be more aware of what is going on
around them."




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Press Enquiries: 0870 4442535 ABD general enquiries and membership: 0800 358 9955
For more information about the ABD visit our Website at http://www.abd.org.uk

The Association of British Drivers is run on a voluntary basis to lobby for the beleaguered British motorist:
"Reclaiming the roads for the people who pay for them"
"Demanding proper roads (and railways) in exchange for paying one seventh of all taxes"
"Debunking the nonsense you hear about the environmental impact of the car" "Promoting effective road safety instead of the criminalisation of safe driving"

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