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Spam is mostly like spraying a target with a shotgun - the spammers hope one little pellet at least will find its target. Whether Americans are more susceptible targets I'm not sure - maybe, but you would have to examine cultural and behavioural traits in detail to establish that.
What spammers hope to exploit, of course, is an individual's vulnerability, whether it's male anxieties about sexual performance, greed for money, longing for affection, or, in the case of this thread, fear of academic failure. Because using essay-writing services will be seen by many students as a relatively low-level issue - not even the same as "actual cheating" - it's probably fairly easy to persuade the weaker-minded to fall for it.
Added to this, you have students who have just about scraped into their course and are struggling; you have (often, foreign) students who have had a lot of money invested in them and who are therefore under pressure to succeed; and you have the naive students who think they will get away with having someone do their work for them and it doesn't matter anyway.
The above may explain why I, as a post-graduate student, have a particular dislike for this sort of spam.
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