Should I pay £370 for paint protection on my new car?

We are being 'encouraged' to have Supagard applied to a new car to make up for the EU-prescribed softer water based paints, compared to the old harder wearing solvent based paints. In your opinion are the claims for superior protection inside and out justified at the cost of an additional £370?

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The paint needs some kind of protection, but the cost of this is probably £70 for the treatment and £300 commission for the salesmen, so is negotiable.
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