A new smartphone app called Cuvva has been announced, which enables drivers to get hourly, on-demand comprehensive insurance for a friend’s car. Cover starts at around £7 per hour and the application is available on Apple, with an Android version is coming.

Once the app has been downloaded, users input all of the usual personal details insurers ask for. Once that’s done, they can input details of car and how long they’d like to use it for. A quote is delivered immediately, which the driver can accept or reject. If accepted, cover starts immediately.

Freddy Macnamara, founder said “We’ve turned a process that normally takes an hour, into a 10 second, on-demand service on your smartphone. What Uber have done for booking a taxi, we have now done for ‘getting Cuvva’d’.”