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Kia rewards drivers with bargain fuel stunt

Published 22 January 2015

Kia has promoted the Soul EV by taking over a fuel station and giving away full tanks of fuel for just £2.80.

The promotional stunt took place at an unnamed garage to highlight the Soul EV’s ability to cover up to 132 miles from a full charge costing just £2.80. 

Each motorist was charged less than the price of a takeaway sandwich for their fuel, no matter how much they had put into their vehicle. Kia then filmed the reactions of the unwitting drivers as they entered the fuel station. 

You can see their reactions by clicking the video below.



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