HELP PREVENT ROAD CRASHES AS UK CLOCKS 'CHANGE' THIS WEEKEND

Sat, 27 Oct 2007
As darker evenings return this weekend in the UK with the 'changing of the clock', we are urging all road users to play a part in trying to reduce the toll of deaths and injuries on our roads.

Please take extra care as the nights draw in, as road accident rates rise after the clocks change in October and visibility and weather conditions begin to worsen.

Department for Transport data suggests that about fifty percent of all reported road traffic accidents at night occur in wet conditions; even though in the UK it is wet on average only 10% of the nights.

Between 3-6pm is also a dangerous time - when people are travelling home after a busy day at work and children are making their way home from school. In summer up to a quarter of all accidents happen during these hours, but when the clocks go back, heavy traffic and rapidly deteriorating light increases this statistic to a third.

Now is therefore a good time to focus on staying safe on the road this winter - whether you are driving on work business or in your own time.

The risks are particularly high during dark evenings, and drivers need to watch their speed as they are less likely to see vulnerable road users such as children, the elderly, pedestrians, cyclists and motorcyclists.

Parents should make sure children wear bright clothing, preferably with fluorescent or reflective strips. They should explain that it will be dark on the way home from school and it will be difficult for drivers to see them. All pedestrians ought to bear this in mind.

Cyclists can help themselves to be seen by cleaning their lights and fitting new batteries, as wearing fluorescent or reflective clothing.

This road safety communication is an example of the regular monthly mailings from Interactive Driving Systems. More details are available at www.virtualriskmanager.net

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