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Rover In Bed With Virgin

Tue, 24 Sep 2002
MG Rover has today announced a tie-up with www.virgin.com/cars an an “incremental” outlet to its dealers to sell its models online at discount prices starting from £11,500. Site visitors can order a car online, and it will be prepared and delivered by a Rover franchise which will also offer a “comprehensive after sales service”. The press release exhorted recipients to visit www.virgin.com/cars “for the great Rover deals”.

The only trouble is, as a visit to www.virgin.com/cars on 24th September confirmed, the site did not seem to be prepared. The cheapest Rover or MG it could offer were the Rover 45 1.8iXS hatchback or the MG ZS 120 4-door, both at £12,495.

Other price examples include:-
Rover 45 1.8 Connoisseur 4-door: £14,195
Rover 45 2.0V6 Club Stepspeed 4-door: £14,495
MG TF160: £17,995
Rover 75 2.0V6 Club SE Tourer: from £17,750
Rover 75 2.0V6 Club SE saloon: from £16,750
Rover 75 2.5V6 Club SE saloon: from £19,250
Rover 75 2.5V6 Connoisseur saloon: from £18,750
Rover 75 1.8T Club SE saloon: £18,295

More at www.virgin.com/cars But give it a couple of days.

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