Motorists won’t buy online, according to Manheim

Manheim Auctions, the world’s largest car auction company, has released the results of a survey which shows that motorists lack the confidence to buy online. The poll of 3,000 people revealed that while most will spend up to 18 hours searching for the right car online, two thirds wouldn’t buy online.

25% said they would be happy to find a car and agree on a price online, but wouldn’t finish the deal until they had seen the car in the metal.

“There is no question that the internet has become the primary research tool for motorists looking for a car. But when it comes to actually buying online, without seeing the vehicle first, consumers are just not ready to take the plunge. Motorists are wary and despite the rise in the number of used car websites, we’ve found that consumers are not confident enough to make this sort of purchase online,” explained Craig Mailey, Marketing Director, Manheim Auctions.

The results of the poll come just days after supermarket giant Tesco launched Tescocars.com, an online supermarket for ex fleet and lease cars, and only a week after online retailer Autoquake called in the receivers.

The study also showed that many motorists spend hours online researching every aspect of their next car, from make and model down to fuel consumption, insurance and tax. More than half of motorists also admitted browsing just for fun, seeking out their dream cars. 

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