The Ford franchised dealer I go to has a total of eleven employees including the Dealer Principal. Is it a "main" dealer? It's the only Ford franchised dealer in our town. In fact, it's the only franchised dealer regardless of make, so you can't get more "main" than that.
What's the definition of a "main" dealer?
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I'd have said a franchised dealer, as described in your post.
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Dunno about now, but when I worked for Ford, they had 'main dealers' who dealt directly with the factory, and 'retail dealers' who had to deal with a main dealer, the retail dealers had little or no contact with Ford.
edit; ALL were 'franchised'
Edited by the swiss tony on 21/02/2009 at 12:01
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I think the technical answer to the question may differ from what the general public perceive to be a main dealer. I would say that most ordinary folk would refer to a 'main dealer' as being one that it franchised to a particular motor manufacturers brand.
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Within the confines of this confessional, I have to sadly admit that I'm not exactly sure what a 'Dealer Principal' is.
Could anyone kindly explain ?
Thanks
Ian
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Within the confines of this confessional I have to sadly admit that I'm not exactly sure what a 'Dealer Principal' is.
he's like the headteacher ;)
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Ahhhh thank you Lou.
Does that mean that he is the head of the dealership then ?......... the main man ...
the man with shorter trousers than appropriate, always showing 6 inches of white shin like my old head ???
Ian
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Does that mean that he is the head of the dealership then?
In the dealership I go to you can't get any higher. He's the son of the owner. The owner no longer takes part in the day-to-day running of the company.
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There is a charming little Ford dealer up in the Rossendale valley, they have a very good local reputation, just two sales people and a mechanic. It is a proper Ford franchise dealer but their prices were very high, they wanted £3000 for a 8 year old Fiesta when I visited.
It feels like a very small garage but it is a proper Ford franchise dealer, a lot way from the massive Ford dealers I am used to.
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Main dealer is one who has direct access to the manufacturer.
They can generally (there are a few exceptions) get you ANY parts you require within 24hrs and full software upgrades when your car is in for a service.
Should you have an unusual problem with your car, they have direct access to the techies in the factory who can get you a fix.
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