Car colours: why not more choice?

Honest John Back Room » Motoring discussion
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Sat 12 May 2007 15:52
Car colours: why not more choice? - tyro
Today, the business of colour choice is nice and simple. One is typically offered a couple of solid colours (which almost no one seems to go for) plus, for the sum of say, £300, maybe 10 metallic colours.

Here is an alternative strategy for manufacturers: Offer 5 or 6 colours at standard price, and then 100 or so special colours which would sell at a considerable premium - say £1000. The easily contented, frugal types would be able to find something to their liking from the standard colours, (unlike now, when one is pretty well forced to pay the extra for metallic to get anything half decent) while the, er, aspirational motorist would have the option of a truly personalised vehicle.

What does the panel think?
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Sat 12 May 2007 15:55
Car colours: why not more choice? - milkyjoe
a famous quote " you can have it any color you like as long as its black" henry ford circa the dark ages
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Sat 12 May 2007 15:57
Car colours: why not more choice? - daveyjp
This is already available to a certain extent with Audis. Any colour from their range, but it costs about £1500 if the colour isn't normally available for the car you want.
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