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Minor paintwork repairs - Dogbreath2
Got my (nearly new) BMW unmarked like new 2 weeks ago.

Parked in a multi-story car park, some dork has put a one inch vertical scratch on the door.

Is this something I can fix myself? I know I can buy touch up paint from BMW or should I leave it for now, wait for some more damage and eventually take it to the local body shop?
Minor paintwork repairs - borasport20
metallic or non-metallic ?
what colour ?

touch-up paint usually stand out like a sore thumb, especially in the middle of a flat panel

if the scratch is not to deep, consider one of the coloured polishes, otherwise someone will be along to suggest chips-away or something similar
Minor paintwork repairs - steveo3002
chips away type people are not what id suggest on a new car(more suited to cheepie bangers)

look in the phone book for a paintless dent removal tech or even call the dealers you got it from and ask who they use

dealers use em all the time for car park dings
Minor paintwork repairs - IKM
I would get the touch up paint from BMW, (about £5) then do the best you can, keeping the amount of paint applied, and lacquer if metallic, to a minimum. If it's still noticeable and it bothers you, get it repaired professionally when convenient. Ask your local BMW independent specialist to recommend someone who will do a good job for a resonable price. I paid £120 to get scratches on a front wing repaired. The repair is invisible but it involves rubbing down and repainting the damaged area, then applying a lacquer coat over the whole panel.
Minor paintwork repairs - Schnitzel
I too would phone the dealer, see who they use, they will occasionally have to do such repairs on new cars I don't doubt.
It is easy to fill a scratch with non-metallic paint and polish it flat, but metallics are virtually impossible, as the flakes lie at a different angle to the original ones.