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Price cuts spark supermarket fuel war

Published 18 August 2014

Britain’s supermarkets have gone to war over fuel prices, with ASDA, Sainsbury’s and Tesco announcing price cuts. The reductions will come into force on 19 August and see the cost of petrol fall by 2p per litre and diesel drop by 1p per litre.

The round of discounts started with ASDA who knocked 2p off a litre of petrol and 1p off a litre of diesel. ASDA has also pledged a national price cap, which means drivers filling up at any of its 234 forecourts will pay no more than 124.7p per litre for unleaded and 128.7p per litre for diesel. 

Tesco has reacted by announcing a similar reduction in the cost of fuel, although customers can make additional savings via the supermarket's Fuel Save initiative.

Clubcard holders can earn a 2p per litre saving for every £50 spent in-store while the maximum that can be redeem in any fuel transaction is 20p a litre.

Sainsbury’s has also said it will be cutting the price of unleaded petrol by up to 2p per litre and diesel by up to 1p pence per litre across its 294 forecourts. 

The only supermarket not to follow suit was Morrisons, with the chain stating that it is “already offering some of the cheapest fuel in the country and will be evaluating our pricing levels to ensure we remain competitive.”


KKL    on 21 August 2014

They drop it for a few days, letting people in thinking it's cheaper to attract customers into their store, then no doubt put it back up again and slowly over time prices have increased by god knows what percentage. Rubbish!

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