So GM have rebranded Daewoo as Chevrolet.
My question is, what's the point? I can't go into my local chevy dealer and order a Corvette or an Impala or even a V8. Is this cynical marketing gone mad? These cars have no connection whatsoever with the chevy's sold in the U.S.
While they're at it why don't GM rebrand Vauxhall too?
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I dunno. My Dad finds it quite amusing that he now drives a Chevy...
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I find the concept of a Chevy Matiz particularly difficult to swallow. To me Chevy means 'small block V8' - then I look at a Matiz....
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I find the concept of a Chevy Matiz particularly difficult to swallow.
My point exactly, a Chevrolet Matiz is almost laughable!
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But considering there is a special edition of the Matiz with white "viper stripes" it makes you think doesnt it?
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Its not what you drive, its how you drive it! :-)
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I drove my Matiz to the levy, but the levy was dry. Singing good old boys drinking ...................
Not quite right is it.
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My question is, what's the point? I can't go into my local chevy dealer and order a Corvette or an Impala or even a V8. Is this cynical marketing gone mad? These cars have no connection whatsoever with the chevy's sold in the U.S.
The point, as i understand it, is that Daewoo have a somewhat iffy name in Europe what with their financial troubles. I quite agree though, what is the point? You knew that Daewoo was a Korean company which made rehashed Vauxhall/Opel Astras, then came up with their own range. Chevrolets are big American things.
>>While they're at it why don't GM rebrand Vauxhall too?>>
Indeed.
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>>While they're at it why don't GM rebrand Vauxhall too?>>
To what? Opel or GM? (or Holden, Pontiac, Buick, Cadillac, Oldsmobile, or Saab)
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Perhaps they simply want to make people's mind notice that the company has changed.
And a change in name of the company would do that. And you wouldn't want, ideally, to change it to a new name, you'd probably want to use one of your many exisitng ones.
Why would they want to rebrand Vauxhall at this point ? I should think they would prefer not to put the question of change into the minds of a public who seem quite happy buying Vauxhalls.
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Is there some benefit to the General Motors corp as a worldwide entity in having the Chevy brand attached to millions of small vehicles outside of the States, so their average economy results are not weighed down by 10mpg Silverados?
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Is there some benefit to the General Motors corp as a worldwide entity in having the Chevy brand attached to millions of small vehicles outside of the States, so their average economy results are not weighed down by 10mpg Silverados?
What a cynical, but very good idea. I wonder if that's the case?
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While we're on the subject of name changes does anyone know why 'Datsun' became 'Nissan'?
'Datsun' sounded vaguely exotic, 'Nissan' sounded like a tin hut.
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While we're on the subject of name changes does anyone know why 'Datsun' became 'Nissan'?
Maybe the question should be why were cars made by the Nissan company sold under the Datsun name? Maybe it was thought that Nissan sounded too Japanese at a time when imported cars weren't common in the west.
Come to think of it, weren't Mitsubishi's originally sold as Colts because it was thought that it the real name was too exotic for the British buyer? I believe Colt was actually the name of the UK importer. Of course, Colt has since become a model name for some Mitsubishis.
Similarly, a quick perusal of Mazda's web site reveals that it wasn't formally called Mazda Motor Corporation until 1984. At one time, most people would have thought of Mazda as a brand of light bulb.
Returning to the original topic, I wonder if GM could have retained the Daewoo name even if they'd wanted to. The operation they've bought is, after all, no longer part of the Daewoo Corporation.
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>>Of course, Colt has since become a model name for some Mitsubishis.
Confused me for ages. I had a Colt Sigma which was a sort of Datsun Cherry looking thing but a bit bigger. But it had an automatic box, which was the first one I ever had or drove. It was a traumatic familiarisation.
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Some years ago GM tried selling Daewoo cars in New Zealand branded as Pontiac Le Mans. That fooled everyone for about oooh, three seconds. Cars themselves weren't bad, but they weren't good either. They had that particularly Daewoo characteristic of looking like they had three design teams working on them. One for the front, one for the middle and one for the back. Every Wednesday, all the designers moved one desk to the left.
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