Unfair ASA ruling? - jamie745

As you may have seen elsewhere on the site, the ASA have decided carmakers will now have to make clear in their advertising material that the stated mpg figures may not be obtainable in the real world.

The carmakers only put their cars through these tests because they have to. It's not their fault the test is bonkers.

Unfair ASA ruling? - unthrottled

I thought that when I read it. It's not as if they are allowed to post any other number.

The rule would have to be applied accross the board. So no manufacturer can 'advertise' the fuel economy numbers. But they must publish it by law...

Unfair ASA ruling? - Auristocrat

Agreed the EU testing system has major flaws and produces unrealistic results.

Having said that how many times in recent months have topics been raised on motoring forums where owners are not achieving anywhere near the consumption results in these tests. That makes it clear that some owners (whether they are naive or otherwise) do expect to at least get near to the test results. This is also why people like HJ have produced Real MPG, What Car True MPG, etc - to try to inform owners what fuel consumption they can realsitically expect to acheive.

Car manufacturers who adhere to the ASA code of practice, will also be required to take similar action to VAG in putting disclaimers in their advertising where they quote the EU test figures, otherwise they may face sanctions from the ASA.

Unfair ASA ruling? - Engineer Andy

Hopefully the new EU mpg (and emissions?) testing regime, which supposedly is more real-world driving-based, and does not allow "cheats" such as semi-slick tyres and turning all in-car electrical devices (heaters/AC, ICE) off to "save" fuel, will go some way to making these figures actually useful.

Only time will tell as to how realistic these new tests are - they can't come soon enough - in my view many car with "new" technology aren't anywhere near as good on mpg and emissions as their test figures state.

I would rather trust a manufacturer who, in addition to the current EU tests (before the new one comes in) gives their own figures for "real world" driving - its not as though they wouldn't have done such testing in the development phase of their cars anyway, and would show a high degree of honesty (many have currently no problem in advertising the high "artificial" figures to get sales), which I believe would be rewarded with additional sales and a higher degree of repeat business (which would save them on marketing costs substantially) - winners all around!

Unfair ASA ruling? - RT
I would rather trust a manufacturer who, in addition to the current EU tests (before the new one comes in) gives their own figures for "real world" driving

My understanding is that they aren't allowed to give any figures other than the official EU test figures.

Unfair ASA ruling? - jamie745

Yeah that's the silly thing. The carmakers are forced to put their cars through these tests, they're also forced to publish the results and now they're being forced to tell their customers they're not worth a damn.

Unfair ASA ruling? - unthrottled

Just seen an ad in the Sunday Times for the Mitsibishi Mirage with the claim: "a petrol that gets over 65mpg".

This actually implies that this figure is obtainable. Will the ASA intervene?

Unfair ASA ruling? - jamie745

Judging by the name of the car it might be an ironic statement.

Unfair ASA ruling? - carr

Where are the details of this ruling on their website?

http://www.asa.org.uk/Rulings/Adjudications/Advanced-Search.aspx?Start=4/9/2008&End=4/3/2013&Keywords=mpg#results

Previous complaints about unrealistic official mpg claims have not been upheld.

e.g. http://www.asa.org.uk/Rulings/Adjudications/2009/9/Volkswagen-Group-UK-Ltd/TF_ADJ_46958.aspx