Feel a bit like a sheep meself here ... following the herd .... but it is the case that whenever I see the stickers saying "One Life - Live It" I too immediately, and unfailingly, think ...one life and you're spending it with your head buried in the bonnet, up to here in muck and bullets or legs sticking out from underneath when everyone else is having Sunday roast.

No shortage of them round this way and, indeed, no shortage of Green Lanes made impassable to mere two legged mortals.

Yes, there's a sort of machismo uniform ... an old, noisy, smelly, smoky Series 2 or whatever with a snorkel and full mud coating plus winch with tow rope wound around the front bumper for all to see and, of course, the aforementioned logo plastered all over it.

And to confirm my prejudices I draw the attention of the jury to the Landrover forums wherein you will find all manner of obnoxious and unpleasant online behaviour with language to match. Occasionally someone with a Suzuki Jimny will have audacity to suggest that they, in fact, managed to negotiate this or that bog ridden quagmire without self destructing .... only to be battered by an evil onslaught of abuse by the serious boys who wouldn't be seen dead in anything other than the real thing.

I think I could go on - and on and on.

And yes, I concede that there are sensible owners who do come to the aid of mere sub-human simpletons who venture out in the snow in anything other than a Discovery and get stuck - or assist in getting medical staff to hospital during (the occasional) snow storms or other worthy souls who subscribe to other 4x4 groups who offer their services to others in distress.

Apart from that, I'm all in favour of them.