It's the list price plus accessories, but not the delivery charges. It is not the discounted price. For April 2016 in the UK we are going to see a lot of 'special business edition' cars accessoried up to £39,995 with offers like £10,000 of extras for £5000.

We will probably see the end of £40,000 Audis, BMWs and Mercedes loaded with £20,000 of extras which would cost the company driver's business or a private owner an extra £310 a year 'luxury' tax on top of the £140 a year standard rate.