Why can't I negotiate a discount on the list price of a new Audi A1?

I am thinking of ordering the new Audi A1 from my local Audi dealer. This would be a cash deal with no part exchange, but I am told there can be no negotiation on purchase price. Is this reasonable? There is no option on dealership, the next nearest Audi centre being an hour and a half away - too complicated for servicing etc. Your comments would be much appreciated.

Asked on 20 November 2010 by SB, via email

Answered by Honest John

Audi is adopting the attitude that it can make much more from selling its cars in Russia and China than in the UK, so if UK buyers don't want to pay full list they can forget about an Audi. Audi is also encouraging buyers to accessorise their cars, often to the tune of £10,000 - £20,000. Remember, Sterling is down more than 30 per cent against the Euro and down something like 50 per cent against the Chinese Yuan. The Germans don't actually need the UK market any more.

Tags: discounts buying a new car

Similar questions

Can I get a discount on a new Toyota Yaris Cross?

Can I expect to get a discount on buying a new Toyota Yaris Cross? I currently own a 19 reg Volkswagen Tiguan Allspace, do you think I would get a good part exchange?

Could I buy a new car with a scrappage discount, then sell it on for a profit?

I'm about to get rid of my 18 year old Renault Clio. If I hadn’t coincidentally just been offered a much younger version for free, I would have looked at the scrappage schemes to replace it. However, do...

Should I spend the extra cost of a ceramic coat when buying my new MINI Cooper?

I've just done a deal on a pre-reg MINI Cooper and I'm happy with the price, but I've been offered half price (£250) for Williams Racing ceramic coat. Not sure about it, but the consensus seems to be that...

Related models