That sinkhole feeling

I don't know about you, but this would slow me down. (visit www.illusionking.com/pioneer-car-suspension-advert) People slow
down and try to 'straddle' the hole, then breath a sigh of relief when they clear it. This is actually a non-destructive speed control device in use. Very clever, especially if moved around each day.

Asked on 13 June 2009 by

Answered by Honest John

J.M. is referring to a brilliant advertising stunt for Pioneer Suspension in which highly realistic photos of massive potholes were printed onto plastic sheets and laid on the road surface. (The Americans call them “sinkholes”.)

Tags: driving potholes

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