Do car adverts actually work on people or are we pre-conditioned with our own views anyway ??
The reason I ask is I like the C4 ice skating car etc and also the latest Honda impossible dreams ad where the guy riding/driving now has an England flag attached to everything including the f1 car and boat.
But I find the VW ads - Golf is £11995 - amazing but true etc - totally annoying and misleading.
Is it me - i.e. why should I be amazed at the price when the cars are actually nothing special and never score highly in an surveys.
Yet I also like Audi ads so I it's not VAG bashing.
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Some claim that ads are to get the public talking about the cars, but they only seem to get people talking about the ad itself. Maybe there will be some subliminal implant that causes one to consider buying a car if they talk about the car ad enough, but I can't see it.
I have never bought a car based on its adverts, and even though I have seen many ads that I thought were really good and was the source of considerable discussion I haven't bought any of the cars featured in the ads.
I honestly think car ads are designed so the ad company can win lots of industry awards and in that respect I think they work rather well.
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England flag - good reason to diassociate oneself from Honda (Subliminaly of course)
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I now choose not to buy products based on how pretentious/pointless their advertising is.
3 Mobile, Lexus, and BMW won't ever have to worry about my custom!
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Unfortunately Lexus and BMW won't have to worry about my custom because I'll never be able to buy a good one anyway!
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The answer is yes but only over a long period where they build a sense of a "brand". If I described someone or something as being "more BMW than Ford" you'd know instinctively what I meant.
There are some exceptions such as Skoda which is undergoing long term transition, but critically, it began this process by destroying its old brand persona by taking the mick out of it, this then allowed it to take the mick out of people who still associated the brand with its past (you were a fool if you hadn't caught on), thereby creating an open space where it could start to build afresh. One single ad or even a single campaign could clearly not do this.
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I just wish that the new Nissan Adventure ad. was an hour long.
It won't persuade me to buy a Pathfinder but it brings back some happy memories.
I worked in Namibia during the late '70s and early '80s for Rio Tinto and then Consolidated Diamond Mines. I've driven most of that coastline from the Orange River almost up to the Angolan border.
It's a harsh but very, very beautiful place.
Must get those old photos xferred to CD.
Kevin...
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They work on people who don't know a sprocket from a sunroof.
All this stuff about image is simply laughable, although I can see from other posts that it has its victims.
I enjoy them for what they are: strange twisted artworks made for the most sordid possible reasons. Some are fabulous (Shakea that gnyash, and the C4 robot skater for example) while others are so carp they make you want to throw up. Both the examples that spring to mind are VW: the current one that seems surprised that a Golf costs about 3 grand more than it's worth, and that frightful smug piece of utter, utter carp: 'Guess who's behind Skoda now?'
Yeah, right. Adolf Hitler, that's who. Seized Czechoslovakia just after I was born actually.
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Most ads (car or not) tell us nothing about the product, and merely come across as self indulgent and self congratulory, trying to be too clever. Give me Barry Scott and Cillit Bang any day (clear, refreshingly simple and a demonstration of what it does)!
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>Give me Barry Scott and Cillit Bang any day (clear, refreshingly simple and a demonstration of what it does)!<
I don't know much about responding to ads for new cars - last time I bought one the publicity was only in motoring magazines. But in France the product mentioned above is pronounced Silly Bong and on the rare occasions I catch the TV ad I fall about laughing.
And thanks Lud, as ever, for the smile. I thought I was the only one who had picked up that one...
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A bit more than laughable. The market for cars both new and second hand is influenced by perceptions of image far more than any other single factor.
If you chose your car on entirely rational grounds and emotional factors played no part whatsoever then I would suggest that you are part of a tiny minority.
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Anyone who posts here to talk about car adverts has proved one thing.
Car adverts work.
If they didnt you would have nothing to say.
------------------------------
TourVanMan TM < Ex RF >
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Car adverts work? Well, sort of I suppose. My car (Honda Accord) had one of the best adverts ever made (Cog - the car parts all separately moving in a mousetrap style). However, I didn't associate the advert with the car until after I'd bought it, when I happened to catch the advert again.
Subliminal? Possible, but I don't think so. Good advert tho.
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Very slight topic drift, but I find the Sheila's Wheels insurance ad charming and funny.
Probably won't take for ever to start finding it boring though. But then I'll just stop noticing it.
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Old thread I know, but the Honda "Impossible Dream" advert showed up again on TV last night. During Heston Blumenthal's appalling abuse of frogs if memory serves.
Struck me as a wonderful piece of marketing, and I'm surprised that it seems to be almost 3 years old judging by this thread.
My missus, who has very little interest in cars and is the rolling-of-the-eyes type whenever I mention them, said that she would now buy a Honda based solely on liking that ad so much. Good job it's not an advert for something utterly awful.
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Presumably they've realised that adverts are more cost-effective than spending 100s of millions on formula 1, particularly if you don't win too often
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The best advert for a car is thousands of examples being tested by owners over a five- to ten-year period. Most of the common faults have been discovered by then. If there are few, or none, then that is frankly a stunning endorsement for the manufacturer.
Advertising is supposed to try and con you that such data in not required...
I'm hardly going to buy a car from a brand that has a 'good' reputation(whatever that is) if the model/engine is a known dog. Likewise, I'll take a car from a brand that in general has a shoddy reputation for reliability, if they got it right in a particular model (eg Fiat FIRE engines).
Most of my car decisions are done via the car-by-car breakdown. It is astonishing the list of common faults some have in comparison to others.
takes all sorts, eh..
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I was inclined to buy a Renault, but only on the condition that Annelise Hesme (her of the Renault Ads) was part of the deal!
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A few minutes spent studying the list of new car specifications in What Car? magazine, and reading the manufacturer's brochure, will be of much greater value to you than looking at any number of adverts.
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There is a very old saying - "90% of my advetising budget is wasted . . . . . .
If only I knew which 90%."
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A few minutes spent studying the list of new car specifications in What Car? magazine and reading the manufacturer's brochure will be of much greater value to you than looking at any number of adverts.
>>
Combined with HJ's car by car breakdown, reliability figures in something like Which? magazine or perhaps HD Power surveys.
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