If evidence exists that additives made a consistent difference to fuel consumption, performance or emissions they would be added to either the fuel or the service regime. 
We have a market economy - no supermarket would fail to add additives proven to work.  Motorists would vote with their feet and competitors happily advertise the deficiencies. 
No car manufacturer will fail to fit a gizmo that is proven effective (unless covered by patents etc).  Like the supermarket, competitors would make the deficiency very obvious. 
So I can only assume those who report additives effective are: 
- the exception rather than proven rule
 
- unconciously biasing their analysis (eg changing driving style) 
 
- attributing improvements to additives despite other actions (eg changing spark plugs)
 
- trying to justify delusional behaviour (it wasn't really a waste of money!) 
 
 
 
I work on the BBB" system 
Bull excrement Baffles Brains.. 
  
In other words, spurious claims use  exaggerations in descriptions. 
Works for me 99% of the time 
  
( see also some politicians) 
                            
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