Image or cost? - Imagos
At what price does your image/street cred rather than the cars abilities take over when purchasing a car?

We could all make do with a £500 car, it'll get us from a to b.

A well known motoring journalist said today that he was well into his thirties until he paid more than £1000 for a car.

So it looks good on your driveway but a £30k car does the same job as a £3k car?

why pay more than neccesary?

What price does image takeover?

why do we need image?
Image or cost? - TimW
Vanity, pure and simple.

Unless every idiot I see driving their finely crafted, precision made German 'Driving Machine' actually uses even a quarter of it's potential, whilst actually knowing what they are doing.

Image or cost? - codefarm
Over here in the States as I've mentioned before my wife picked a Lexus ES300 purely because of the name. I've also hired an Oldsmobile Intrigue which is by far a better drive, roomier, more comfy, and a lot quicker, not to mention I could have leased one new for about 1/3rd of the cost of the Lexus. But she "wouldn't want an Oldsmobile!". The best car I ever had was a 1,500quid Cavalier V6.
Image or cost? - Big Bad Dave
It all boils down to sex and advertising. When it comes to parting with vast sums of money when a few quid will do, it?s another notch in the bedpost for the ad agency.

If it?s any consolation, some of the most vulnerable are admen themselves. Always bragging that they?re immune to the hard-sell, but have you been in an ad agency car park recently? Suckers.
Image or cost? - Happy Blue!
I've said it before and I'll say it again...

Image is important - to an extent. If I turned up at larger clients in a 15-yr old banger they would ask themselves what sort of two bit surveyor had they instructed. Many of jobs I do, my car is not seen, but on others it is, and just like wearing clean and smart clothing to a meeting, rather than a pair of comfortable but tatty jeans, I need to project a professional image.

That means a clean, smart and modern vehicle, and as the partner in a hopefully successful firm, I need to ensure that the client has confidence in his professional advisors. The way to boost confidence, apart from giving good advice! is to give the impression that you are so godo that your other clients pay you well so that you can afford a decent car.

So, if you have £20,000 to spend on a car, do you buy a new Mondeo (an excelent car I might add) or a Subary Forester XT. No contest! I want to be seen to be an individual, giving individual advice rather than a grey suited pen pusher.

So yes, I would love to have a Skoda Superb, or even a Fiat Panda (my taste is eclectic), but I can't. Both my clients and my wife, who is a badeg snob, would object and i don't want to get on the wrong side of either of them.

To give a true axample which happened to a surveyor friend who drove a Nissan Almera. He did a multi million pound deal and the fee to him was about £100,000. The client said to him that if my friend wanted to retain the client's business, he would change his car to something more fitting the client's business strategy - so yes, in the real world image does matter and that's why we pay £60,000 for a badly handling, air cooled dinosaur called a 911.
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Espada III - well if you have a family and need a Lamborghini, what else do you drive?
Image or cost? - mare
Espada's spot on, sometimes you have to have a car to suit other peoples' perceptions, same as sometimes you have to wear collar and tie.
Image or cost? - Happy Blue!
Spoken like a true surveyor mare....

Where are you based? oh and what do you drive?!
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Espada III - well if you have a family and need a Lamborghini, what else do you drive?
Image or cost? - mare
Spoken like a true surveyor mare....
Where are you based? oh and what do you drive?!


Bath, i'm a QS by trade, but also a developer. I drive a leggy Octavia diesel, but for site visits or meeting agents we use one of colleagues' A6's. Thereby proving the perception point I guess.

An Octavia suits a QS - careful with money. The Audi's suit the other role much better.

I do wear jeans to site meetings though.
Image or cost? - flatfour2
I was the biggest badge snob ever, until just for a laugh i tried out a Hyundai Santa fe 4x4, even then when i liked it i still couldn't have it because of the badge, the wife said i was stupid, the kids said my saab was too small in the back, my father said i was a fool and the people at work laughed at me and took the perverbial. I bought one and now i'm the one thats laughing, its great, far better than i ever expected, i sit at the traffic lights next to a lexus 4x4 and think should i have spent another 25K ?? no ha ha ha, mines great and what a bargain!!
Image or cost? - RichardW
I drive a Xantia TD that cost £1200. My wife drives a ZX TD that cost £800 (mind you that replaced one that only cost £450, but was as rough as ....). Image? Er, no. Cost? Definitley? Being a bit different and not suckered by the ad men? Yes. Smug? Yes. Driving a Citrone because I like the weird suspenion? 'Fraid so.... It gets from A to B with minimum fuss and expense.

Although this is partly driven by a lack of the readies, but also a desire not to pay £150 for an oil change I can do myself in 20 minutes for £15.

If I had the money? Hmm. Citroen D convertible, and a Xantia Activa - that has the weirdest suspension going! I'd probably be on the look out for an SM as well...
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RichardW

Is it illogical? It must be Citroen....
Image or cost? - Citroënian {P}
RichardW }}If I had the money? Hmm. Citroen D convertible, and a Xantia Activa - that has the weirdest suspension going! I'd probably be on the look out for an SM as well...

Pretty much my list too, especially the decapotable.

Did the image thing (MINI), didn't add up to its cost so jumped the other direction with the Skoda - and haven't looked back at all.

Makes me smile when I pass an Audi dealership with the inflated price tags for a set of parts out of the same parts bin as a VW, Seat or Skoda. Amuses me too that the TT & Cabrio have the same indicator/wiper/lights/illumination switches as our Fabia. Bet there's a lot more in common that I can't see.


-- Lee Having a Fabialous time.
Image or cost? - Adam {P}
Image is everything. And what better way to achieve that executive, high roller look than with a saloon.....possibly a Ford of some sort.
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Adam
Image or cost? - local yokel
Met a guy via the kids. All the trappings - great house, wife with Saab convertible, pool, etc.

See him driving an old, tatty Mondeo - thought odd - loads of money, why drive a knackered car.

Turns out he's BA 747 Captain - so he's away 3-10 days at a time. Car spends 75% of its time in the staff car-park at LHR getting covered in muck, but starts up every time.

He's got no "image" to project to a "client" - why bother!
Image or cost? - Happy Blue!
Precisely

Badge snob wife drives a Hyundai Trajet. But doesn't want her 'executive' husband in a Hyundai Tucson!!

When I had a desk job and didn't visit clients I had no car at all and used the bus.
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Espada III - well if you have a family and need a Lamborghini, what else do you drive?
Image or cost? - Bill Payer
I understand that the OP's £500 & £30,000 were examples, but surely the days of running £500 cars are coming to an end, as electronic everything/ABS/air bags etc, work there way through into older cars, so repairs (even for keen DIYers) become uneconomic?

I went through recently when my daughter left University and needed a car - she wanted to spend around £2000. But finding a decent one, and then looking after it, would, of course, all fall to me. I had several years of looking after 2 older cars when I first got married - neither of them ever actually broke down on the road, but there was always something that needed doing.
So I helped my daughter buy a new Seat Ibiza, and paid £20/mth for the servicing package. It's got all the latest safety equip etc (I wouldn't want her to have a crash in an 8 year old Fiesta) and I'm hoping that all I'll ever have to do is wash it - so I'm buying peace of mind. How much is that worth?
Image or cost? - sierraman
>>I understand that the OP's £500 & £30,000 were examples, but surely the days of running £500 cars are coming to an end, as electronic everything/ABS/air bags etc, work there way through into older cars, so repairs (even for keen DIYers) become uneconomic?<<

This is why I keep my carburetted Sierra estate going,cost me £30 four years ago,it even had T&T.I hasten to add it is no banger,by now only the bodyshell and rear seats are original,even has a new windscreen,and it is always well maintained.Can't get rid of all the rattles though,it is a Ford after all.

Image or cost? - doctorchris
My daughter, formerly a student, wanted cheap wheels so nearly 3 years ago we found a Fiat Cinquecento which still provides daily transport and costs peanuts to run.
Now, she lives in a fairly dodgy part of Leicester, though is about to move, and a new or upmarket car would probably have been seriously vandalised or stolen by now. I think the "not attracting attention" feature of cheap wheels is important for some.
Image or cost? - VTiredeyes
I bought my car as i get cash from work for it.
i earn enough to pay for 2 holidays a year, cant take any more as dont get enough days. got 2 kids who love having the roof off, in the summer.
When i was a kid i worked before and after school, and always dreaming of different cars. i worked my nads off when i left school, and before and after college.
now i have everything i could possible want, 2 great kids, excellent wife.
so I thought i want a cabriolet again, what havent i had?
i was after a bmw 3coupe, but the wife mentioned i could get a hardtop for winter use, so I thought stuff it.
looked at renault meg cab, astra cab, saab (but had one of those) volvo, nice but not for me, audi ( have "issues with audi") audi TT ( too small) so settled for 320 bmw se cab, silver, black leather, did want cloth, as not as hot when roof off, and silver trim inside. its 3years old, and i love it.
the wife wanted to get rid of her £1000 rover 214, things were starting to go wrong. and i dont have time/energy/willingness to start messing around with cars. did it enough for 9 years (16 to 25)
so when she wanted a clio, i took her for a test drive in a 1.2 clio and a black 182.
she liked the 182 better, as you dont need to really work the car as hard as a 1.2, she also likes the half alcantera seats, and other "niceities" (dunno how you spell that) so we ordered the burnt orange one.
now she works hard too, part time job, but is usually working full time, so we have enough cash to buy presents bdays/xmas/annies/ take trips to parks, bikes for kids/ hot chocs in winter, go places/walks/ day trips to beach/ all stuff that i did when i was a kid for my kids. as long as i look after them, everything else is ok.
i didnt buy a bmw cab for image, i bought it because i wanted one. if i couldnt have afforded it, i would have had another escort cab.
I understand there are issues for some people/companys for image/cost. but just do what you can afford/want/need, long time dead and all that IMHO.
Image or cost? - doctorchris
I guess I'm lucky, my patients don't care what vehicle I turn up in as long as I get them better. Don't business clients realise that at the end of the day they are paying for your fancy motor in their fees?
I value my individuality and would not drive a repmobile or a grey or silver German slugmobile. Give me bright coloured cheerful little cars any day.
Image or cost? - Happy Blue!
Try telling that to Philip Green!!

This guy spends in one day what we will earn in a lifetime and he wants the best and prepared to pay for it.

That's where it all trickles down from.
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Espada III - well if you have a family and need a Lamborghini, what else do you drive?
Image or cost? - P3t3r
I guess I'm lucky, my patients don't care what vehicle I
turn up in as long as I get them better. Don't
business clients realise that at the end of the day they
are paying for your fancy motor in their fees?
I value my individuality and would not drive a repmobile or
a grey or silver German slugmobile. Give me bright coloured cheerful
little cars any day.


I agree! Until recently I was a student, so couldn't afford much, but I'm very pround of my car. Next year I might be getting new (brand new) car, but I'll get one that does what I want it to, not one that is cheap, or one that looks good. However, I am tempted to stick with my current car purely because it does the job, and is dirt cheap to run. It's a V reg 899cc Fiat Seicento SX (electric windows, central locking, sun roof, metalic paint).

Looks, and price will effect my choice, but not much. I want a car that doesn't drink too much fuel, is quick, and handles well. If a £5k car was good enough then I'd buy it, and be proud to drive it! The more expensive cars (ie. over £10k) are genereally too big (for my driveway), too heavy, and drink too much fuel.
Image or cost? - BazzaBear {P}
At what price does your image/street cred rather than the cars
abilities take over when purchasing a car?
We could all make do with a £500 car, it'll get
us from a to b.


It's a good question, but I'd like to think there is a third variable.
For someone who is 'into' cars like myself, there's the option to spend that bit extra, not because of what other people will think of the car, but because I myself love it.

Is that just a sub-clause of image, or a separate question?
Image or cost? - VTiredeyes
no bazza, its like i just said, do what makes you happy.
why go away to greece/spain for a £1K holiday, when you could get away with camping on shell island for a tenner?
its the same thing, its a holiday, spending time away from home, with family.
we all do what makes us happy with regard to cost.
so it should be image or cost or for myself.

Image or cost? - Happy Blue!
Well said VTeye.

If its your money, do what you want to with it.
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Espada III - well if you have a family and need a Lamborghini, what else do you drive?
Image or cost? - daveyjp
Best boat name I saw in Majorca - 'Because We Can'!

Sums up this discussion nicely.

I've done my years of £300 cars and whilst it's cheap breaking down on the M6 100 miles from home after driving 7 hours in the rain is no fun!

Image or cost? - bimmer-driver
Image, pure and simple. And IMHO women are the worst- my mum had an m reg micra for her to pootle to work and back in (about 100 miles a week in total)until she decided it wasn't flashy enough and went and bought a BMW. Then my dad drove it and decided his Honda wasn't up to snuff and bought a 2002 BMW 325.
Mind you, I can't talk, my 1997 106 was perfectly serviceable and reliable but I got fed up of friends taking the mick and saying it was a girls car and so part-ex'd it for a black Corsa SXi. Not perfect but a whole lot better than the pug
Image or cost? - Xileno {P}
Simple - have both!

Peugeot 205 GRD for £550

Renault Megane dCi about £14K

Different costs, do different things differently.

Love them both.
Image or cost? - DSLRed
no bazza, its like i just said, do what makes you
happy.
why go away to greece/spain for a £1K holiday, when you
could get away with camping on shell island for a tenner?
its the same thing, its a holiday, spending time away from
home, with family.
we all do what makes us happy with regard to cost.
so it should be image or cost or for myself.


You stole my thunder - as I was reading through the thread I was already thinking of similar analogies.

eg. Why live in a four bed house when there's only 2 of you and a 2 bed terrace would do just as well.

why buy a £150 quid petrol mower when a £50 hover mower will still cut the grass.

Anyone could go on with similar analogies all night. The whole point of money is that you choose how to spend it. I drive 30,000 miles a year and would not want to do it in a £500 banger.

Image or cost? - John F
The price at which image/street cred 'takes over' can be expressed by the following equation:

C = M x I

where C is the price of the car, M is your monthly take home pay
and I is your self-image on a scale of 0.1 - 20 where 0.1 is utterly unfazed by appearance and functionality and 20 indicates a profound inferiority complex.

Most days I use a bicycle.
Image or cost? - mountainkat
another one of those british peculiarities - go anywhere else in the world & no-one is as fickle as some of us Brits - MERCs & BMW's are taxis in germany

The maddest thing is that we have probably the rainiest climate in europe & we buy more cabriolets than the rest of europe combined, why - image of course !!!

We can be a bit sad us Brits at times - forget what everyone else might think, you don't know them anyway so what you trying to prove ??
Image or cost? - Aprilia
Brits are snobs - simple as that. Outward appearance is everything to many people. I bet there's a fair few houses with a newish BMW on the drive but no food in the fridge.
Image or cost? - Aprilia
Incidentally, as someone who does lots of consultancy in the auto industry I have yet to hear comments about what I drive. I've turned up in everything from Mercs to an old Cavalier. Often its a rental car. The only time I get a comment is if its a newly-released vehicle in which case they ask about how I like it.
I'm puzzled that clients should take so much interest in what the consultant drives and/or wears. Mostly I wear casual jacket & trousers and don't wear a tie. Its never been a problem. One reason could be that I'm mostly dealing with engineers - who are generally pretty well grounded characters and not "superficial".
Image or cost? - Adam {P}
I'd expect that's exactly what it is Aprilia. If someone came to sort out a multi million pound advertising campaign for my company dressed in anything less than a suit, I'd be less than impressed.

If someone came - actually - if any engineer came as a consultant, then as long as they weren't in trackies, I wouldn't bad an eyelid.

It helps if they have a 50 grand car though ;-)
--
Adam
Image or cost? - matstro
Nice cars are money pits. The days of DIY repairs are fast coming to an end on todays modern cars - some of them you've got to book them in just to get the idle adjusted. Its not too bad buying them its the maintaining that cripples the man in the street. I can well imagine theres loads out there running cars no way they can afford - but they look as good as the Jone's. My next purchases are going to be C1994 or older, I'm totally fed up with massive depreciation and big bills just to go from A to B. Its a mugs game - but valid points about image from a busines point of view and 500 miles a week in a banger is no fun either!
Image or cost? - Chas{P}
Aprilia
Totally agree. I was working for an automotive consultancy and it didn't matter a jot what I turned up in. All my clients were bothered about was delivery of my work on time and within budget.

Stuff the motor as long as it gets you there. Just park it round the back if it really bothers you!!
Image or cost? - Quinny100
My job is selling stuff to farmers and if I turned up in a newish £25k+ car I guarantee my sales would drop by at least half. Most of the farmers I deal with are big landowners and are worth millions in some cases but they're as tight as a tight thing and if they thought you were making enough out of them to afford a fancy motor they'd deal with somebody else.

The owner of a rival firm recently bought a brand new 535d and I took great pleasure in telling everyone what a nice, expensive car he had - several people have refuse point blank to deal with him now! I know quite a few owners of tractor dealerships who use older 4x4's for work but have much more expensive vehicles parked at home for the same reason.

The Mondeo fits the bill for me - its a repmobile and I'm essentially a rep. Its cheap to run, current shape, and its comfortable and respectable enough to take customers and suppliers out in.
Image or cost? - Thommo
As an accountant by training a client worrying about what car his contractor drive just makes me nuts. Glass Box Syndrome!

As to non-business, I really don't understand the question. You earn your money, have what you like and can afford, simple as that.

Image or cost? - PR {P}
Im firmly in the camp of "spend what you like on what you like" and don't judge others. I happen to really like cars and will spend what I like on them.
The brits are a funny lot, I remmember Jeremy C commenting one time when he drove a flash car (Ferrari IIRC) in England and then on the continent. He commented that when he stopped in it in England, people were sniggering at him, when on the continent people came up to admire the thing and congratulate him.

For the record I drive a fairly pricey car, but a make that a lot of (uninformed) people think are still rubbish because of cars they produced 30 years ago, so I must be somewhere in the middle ;)