Just to add this post as a follow on..

Incorrect Pricing

Incorrect or misleading pricing information is a common cause for complaint and is covered in these regulations.
Firstly, you should be clear that shops are not legally obliged to sell you their products and reserve the right not to do so if they wish. This means that if you pick up something which is wrongly priced, you do not have a right to buy it at that price. Having said this however, it is still unlawful for shops and suppliers to display an item at a price which is different to the price requested at the point of sale. Exceptions to this are obvious mistakes where, for example, a TV is priced at £8.99 instead of £899.00. An action is also misleading if it includes the manner in which the price is calculated and whether the item is being marketed as ‘discount’ or ‘for a limited time only’ – when in fact it is not.

I wish I'd taken a photo of the sign now. It lost them a sale as I went to Costa coffee instead.

I agree, Manatee. Quite apart from the misleading price notice, if they are too sloppy to write 'pasties' properly, their standards of hygiene may be similar. One to avoid.

Well, The sloppy spelling is probably me but, The sign was very misleading.

I trust that wasn't the West Cornwall Pasty Co - their pasties are delicious and their stalls and shops always look clean.

That is the company.

It all looked good, Just bad advertising. If this sign only applies to certain times of day then maybe it should be covered up or removed during the hours to which it does not apply.