Why do modern cars have colour-coded bumpers?

Can you explain to me why the motor trade is so keen to promote colour coded bumpers and side rubbing strips, to the extent that it is now very difficult to purchase a car (Peugeot and Citroen being honourable exceptions) that has the more traditional black versions? I'm told that colour coding makes the car more attractive to look at, but in this age of financial austerity, should sensible motorists not be looking for ways to reduce their running costs, rather than boosting the potential earnings of body shops?

Asked on 18 August 2010 by GRUMPYDUNDEE

Answered by Honest John
This is rhetorical because you have answered your own question. Instead of bumpers many modern cars have soft plastic fronts with progressively collapsible sections behind to cushion severe impacts.
Tags: bodywork
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