What is the catch with these discounted FIAT 500s?

I have been offered a base model FIAT 500 TwinAir Pop from FIAT Direct in Middlesex at £9,400. The car was registered on 30/01/11, with delivery mileage. I am told you cannot buy this car new with any discount, therefore it has an OTR price of £10,850. Also, Motorpoint was selling new/unregistered Lounge models at £9,599 for the 1.2 and £9,999 for the 1.4. This compares with list prices of £11,065 and £12,465. What is the catch?

Asked on 15 February 2011 by AN, via email

Answered by Honest John
I saw some 500s in the Avis rental compound at Heathrow in February and wondered if there may have been a temporary oversupply problem. I queried this with FIAT back in February but received no response. Though you now see a lot of FIAT 500s around, used prices remain very strong.
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