A dealer is offering no incentives to buy a new car with them. Is this common right now?

I recently went to a local dealership to inquire/buy a Jaguar XE-S. I was taken through the Jaguar online 'Build your car' and shown the final cost. When I asked about incentives to buy at that dealership I was told there were none (no discount, no mud flaps, nothing)! Is this likely to be the reaction I get from a different dealership or did I catch them on a bad day?

Asked on 28 June 2021 by k92

Answered by Andrew Brady

Now isn't a great time to be seeking a good deal on a new car. There are long waiting lists and a shortage of new cars being built, mainly due to the current global semiconductor microchip shortage. Combine this with increased demand (lots of 'accidental savers' looking to treat themselves to new cars) and dealers have to make little effort to sell cars. We'd recommend waiting, if possible, or looking for an as-new pre-registered model. You might be able to save a bit of money and skip the waiting list by buying an example already on a dealer's forecourt.

Tags: new cars dealers semiconductor chip shortage

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