I was recently looking for a new car and visited a combination of independent dealers, franchises and car supermarkets. Like you, I tend to buy from franchised dealers where the quality of stock is better.
I would recommend avoiding car supermarkets. They work on tiny margins and all of their profit is in finance, extended warranties etc. They will desperately try to sell you things you don't want.
Unless you know of a good one, I would also avoid independent dealers. Most buy their cars from auction and know nothing about them. They have a bad reputation, but many are generally honest, they just don't know what they're selling.
That leaves you with the franchises again. They vary massively but, by and large, the more prestigious the brand, the more irritating the dealer.
What I found was that a franchise dealer in a rural area that is not part of a bigger group seems to be the most relaxed. The dowdier or more farmer-y the cars, the less annoying the sales people.
I had a genuinely enjoyable time at a Subaru dealer in a small market town, and a perfectly pleasant experience at a Suzuki dealer in a small City. A Suzuki dealer that was part of a large local group, though, was the very typical dealer experience.
So three things to look out for:
1. Not a glamorous brand
2. Not part of a group
3. Preferably a rural location
In your position, I would be looking for a good dealer before deciding what car to buy.
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