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• Why did BMW buy Rover? 3 Nov 2013 (Forum)
  The options that faced BMW were to either buy an existing brand (or brands), or to build a new brand from scratch. The latter option, the route taken by the Japanese with Toyota creating Lexus, Honda creating Acura for the American market and Nissan creating Infiniti, also for the North Americans, was initially the route that BMW appeared to be taking. Spy shots and leaked information showed that BMW were at least investigating, if not actually developing for production, front-wheel-drive technology.