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Ford Ka has "fun-to-drive personality"

Thu, 16 Jul 2009
Motorists looking for a vehicle that is low on running costs but high on personality might consider a trip to their nearest Ford dealership when buying a car.

The manufacturer says its new Ka model - which was launched in January - is sure to appeal to drivers thanks to the "iconic design" that has made the range such a success over the years.

As well as offering impressive fuel economy that means owners spend less time and money at the pumps, the vehicle boasts a "fun-to-drive-personality", it claimed.

Ford of Britain's marketing director Mark Simpson said: "Offering low ownership costs and cheeky distinctive styling, the Ka has maintained its strong appeal over the years and remains at the top of its segment."

The company has already sold 11,000 new Ka models since the turn of the year, with black proving to be the most desirable colour.

Meanwhile, Ford's Focus Econetic model was recently chosen to go on tour in the UK as part of BP's Fuel Efficiency Challenge.

The event will see driving experts from BP Ultimate aim to cut motorists' fuel bills by up to a quarter.

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