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Ford 'focuses on small car sector'

Thu, 09 Oct 2008
Many of the people buying a car over recent weeks have been opting for smaller vehicles in a bid to cut costs in the face of the credit crunch, according to Ford.

The manufacturer has attributed its strong performance in September to this change in consumer behaviour.

It claimed - as something of a specialist in the small car sector - while some other companies have struggled, it has thrived.

Ford recorded a 0.2 per cent rise in market share last month to 16.1 per cent for the year so far.

Statistics from the Society of Motor Manufacturers and Traders revealed the company shifted some 1,843 more cars than its closest competitor.

Commenting on how the company would cope if the economic climate deteriorated further, Roeland de Waard, chairman and managing director, said: "Ford is well-positioned to maintain its competitive position in a challenging market with a comprehensive and fresh range of attractive, fuel efficient vehicles."

In other motoring news, the manufacturer recently revealed it has designed three styling packs to allow customers to personalise the new Ka.

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