A little more investigation reveals that this 'retail outlet' is part of a Surrey/Hants franchise network, beginning with 'M'.

Their website states the VW shop is there for two months, as a sort of experiment, to see how it works out. It's specifically for the Up! and the Beetle, although I couldve sworn there was a Polo in at the back.

Either way, not such a bad idea, in theory. How many casual passers-by turn into car dealerships on a whim, which are often found in pedestrian unfriendly business parks, or off main roads? Probably not a lot. Whereas the footfall in a typical major town retail centre could be well worth testing.

Oohh a challenge..lets see.

iPhone - grip of death where if you hold the phone in a certain way ..the signal goes away.

iPhone - doesn't like very cold weather (it bricks) but they still sell them in Finland etc.. (are they hoping for a sudden burst of global warming perhaps?).

iPhone - VERY sensitive to damp environments so don't take it in when your having a nice relaxing bath. It has some built in damp indicators that if they are tripped when they open it up Apple won't repair under warranty..even if its not a damp fault eg cracked screen or borked battery.

Then there's Foxconn the very inexpensive factory where Apple make their product (for peanuts) in China. Now I'm not saying it's a bad working atmosphere and they toil away for peanuts..oh yes I am whoops. Foxconn have even had to put anti suicide nets round the plant to catch the jumpers. VW have to be better than that.

Batteries...why can't you just take it out and pop another one in?

So I think VW's service is already actually BETTER than Apples.

At least no VW I've ever owned has decided 'your driving it wrong' and refused to overtake.