I have just seen an advert in today's DT in which I am invited to buy a SEAT Toledo with a spec including 18" alloys, Xenon lights, heated leather seats etc, for £17995. Now, this price includes a free Body Styling Kit 'worth' £2500. This is 1/7th of the total cost of the car! Can any bits of plastic and maybe flared wheel arches or whatever actually be worth £2500? Would you pay that much cash for them out of your own pocket?
I reminds me of footballers who 'earn' £100K per week; they don't - it is what they are paid - there is a difference!
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Now, this price includes a free Body Styling Kit 'worth' £2500. ......... Can any bits of plastic and maybe flared wheel arches or whatever actually be worth £2500?
There won't be many made so the production cost per item will be relatively high.
Would you pay that much cash for them out of your own pocket?
If I wanted them and I could afford them, then probably "Yes".
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L\'escargot.
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Your judgement will be different depending on whether you intend to hold on to the car long-term, or sell it on after a few years. Conventional wisdom is that 'extras' will help to sell the car - but won't add much to the selling price.
Oz (as was)
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Things are only worth what your willing to pay for them - to you.
Things are only worth what they sell for.
Seat is selling this extra for £2,500 but as noted it is only worth that to very few people (which maybe why Seat has to charge so much). What AS should consider is how much he would be willing to pay for this extra, that is what it is worth to him. For a lot of people the extra will be worth less than £2,500 and I would suggest it is a marketing ploy.
Many people will think they are getting £2,500 off a car and so are getting a bargin, (even though the extra maybe worth much less to them than the headline figure). Seat win since the costs of production of this extra now plumet.
This marketing trick alters how Seat and consumers act. It definatly benifits Seat, but exploits the bargin hunting constumer who is blinded by notional money off. This however benfits the rational costumer who knowing the extra only costs Seat lets say £250 to produce, but values it at £1,000.
The costumer benifits thorugh the lower costs of production at Seat.
There has been a some discussion of why many manufactures price extras much higher than the cost of producing the extra. This occures because manufactures have a monoploy on fitting factory fitted extras to their cars. They seek to maximise revenue and thus profit, rather than sell something at the often insignifacant cost of fitting the extra to the car.
By making an extra a standard fitment the manufacturer is selling just the car and an integral extra rather than pricing a basic car and charging a monopoly price for the extra.
It is also a way for Seat UK to keep on the good side of its franchised dealers. A lot of dealers when dealing with a nieve customer when haggling will say that since Seat is already giving them £2,500 off their car they can't negotiate a discount, or rather the £2,500 is the discount.
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Torque means nothing without RPM
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I assume that is a fitted price so probably half of it is fitting and painting in hte body colour.
A full body kit - F and R spoilers, flared wheel arches and side skirts will easily be £1000 - £1200 at dealer prices so so it sounds about right.
Worth about fourpence on resale value though.
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They're just loading up the Toledo with extras in order to shift them. Whether the bodykit is worth £2500 is debatable but I guess it sounds good to an interested punter.
I don't think these cars are at all popular, bit like the Signum or Avantime/Vel Satis. By the way, have you seen one in the flesh - not very attractive design, much preferred the old model personally.
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Yep.... the new Leon? Not as pretty as the old one. The new Toledo? Ditto. The Altea? Actually manages to pull it off, to be fair. Ibiza? I like it, many don't... no doubt the new one will look like a wardrobe. : )
Mind you, don't trust my taste. I think the Avantime is FANTASTIC. Can't stand the Vel Satis, mind. Anyone else think the old Leon was somewhat Alfasud-esque?
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Very Alfasud - especially in solid red with those nice spoked alloys that you got on the lower spec Cupra. Would quite like one of the last TDi 130 SEs
I personally think that the only car that "works" in Seat's range now is the Ibiza. No doubt they'll change that soon...
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Can't stand the new Toledos.
Also the standard alloys on my Toledo remind me of those fitted to the Alfa 156.
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Think we got it just about right, when we bought Mrs V her Mx5, 3 & a bit years ago.
Mazda are/were experts in creating 'Special' Mx5 models, to maintain interest in the car, quite often without giving too much added value. They did one every 6 months or so since we bought, up 'till the current new model.
Although what she got, on the Montana, was a production run UK of only 250 red & 250 green, so somewhat less common, include pearlescent paint, hardtop, leather, wood kit, air con, heated seats, fog lights all 'saved ' around £2000, if you'd have purchased as add ons. This was at the list price of £18995. She did up spec it more, with chrome style bars, front grille, body coloured mudflaps & locking wheelnuts - in theory another £1500 ish.
With the deal we did, the fact that it was much less than this, it'll be worth maybe £1000 more than a standard car, depending on when it ever gets sold on, which would have made for substantial loss of the extra £$£$£ paid for extras!!
VB
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