I saw a roadside advertisment with two 4X4s standing in heaps of rubbish under next to an underpass. If the 'visualisers' want us to develop a mental image of the the cars what would they expect ? I would associate them with the stuff lying around.
Likewise that advertisment "Shake your ...". I have an unfavourable image of that one.
Someone is taking good money off the manufacturers!
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The Vitara advert made me to buy the Joey Ramone CD, but not the car, something wrong there.
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none of them work for me, at home the advertising mute is my favourite tv button ,even easier now with my goodmans hard drive tv recorder £100 tesco.
\"a little man in a big world/\"
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Yaris.....New word "Smallbig" or something equally banal.
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Does no-one else look at roadside adverts when they are stopped at the lights? It's a shame, I had good vibes with the marque before I saw that. I even considered buying one.
When I was in hospital in Switzerland a very bright young physiotherapist whose English was not so good, (much better than my German), was asking what word she could use for bottom when she spoke to English speaking patients. She proposed to use that word which was chanted in the car adverts. We had too explain to her that it is a American slang, and not current best form.
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