Yes - as I understand it, SEAT has now set up Cupra as a separate brand, but the Leon Cupra pre-dated that move. Its successor will presumably be a Cupra Leon.

Branding is a strange science, perhaps because success or failure depends so much on customers' perception. Do you resurrect an old name for your up-market models (VW wth Audi - success, Mercedes with Maybach - failure, Citroen with DS - not sure yet)? Or do you invent a new name (Lexus - success, but Infiniti and Xedos - failure, at least in the UK)?

People on here who have been in the industry will have a better understandng than I do: but it seems to me that you have to find out whether enough potential customers 'want one'. An upmarket VW or Toyota - yes because of the basic brands' good reputation, albeit fror different reasons. An upmarket Mercedes - no need as Mercedes are seen as upmarket anyway. An upmarket Nissan - well, would you?. Maybe Mazda at the time they introduced Xedos weren't well enough known themselves. Personally I wouldn't want an upmarket Citroen but maybe others would.

Maybe Cupra is in with a chance as the image is meant to be sporty, not just upmarket. As already suggested, the SEAT brand itself is supposed to have the sporty image - but I'm not sure that many people know that unless they read the motoring press.

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