Of a similar age to you, Avant, I have never had a personalised plate either. Although I have had Vauxhalls as Company cars.
I was, however, tempted by a particular number on the DVLA site when the new "11" plate numbers were released in late 2010. The price was £399 so the number was not considered to be very attractive to the team in Swansea.
I tried to log on to the sales site an hour before release time, but, try as I may, by the time I achieved this aim, the number was no longer available.
A week later, the same number was advertised by the plate company who happen to be by far the largest advertisers in the Telegraph Motoring section.
The price??? A mere £15,995!
Hmmmmmm. Odd!
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