Why are electric vehicles referred to as 'zero electric'?

Why do all manufacturers insist on referring to electric cars as "Zero Electric" when quite blatantly they are not? Very misleading I think.

Asked on 4 July 2011 by KP, Somerset

Answered by Honest John
They don't. They call them "Zero Emission." But that's not true either. They mean "Zero Tailpipe Emission." I have several photos of emissions from the coal-fired power stations that generate the electricity these cars run on.
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