Kei cars are a vehicle type created to satisfy certain regulations in Japan, giving people the option to own a vehicle with low insurance and tax as well as generally being exempt from parking regulations which demand the owner has somewhere to park it before being allowed to own a car. There is a very diverse range of kei cars which includes vans, pickups, sports cars and even convertibles, but the main issue with them being exported is the cost. Small cars cost almost as much as larger cars to produce and ship, but the profit margin is much smaller. While they have something of a cult following in Europe the reality is that the market for them would be so small as to make them financially unviable. There is also the fact that their strict exterior dimensions - 3.4 metres in length and 1.48 metres wide - could make driving them among towering SUVs a less than enjoyable experience.