Do any sub-£40k cars come with a head-up display?

Are there any SUV's that have HUD as included in model, or as upgrade that allow for a new car to avoid the luxury car tax? If not, shouldn't safety features be exempt when the Government assesses the £40k threshold? Shouldn't manufacturers allow HUD to be an additional item on the lower range models?

Asked on 7 October 2025 by Steve Brudges

Answered by David Ross
As far as we are aware there are no electric SUVs under £40,000 that offer a head up display as an option or as standard. As an example, the Kia EV3 offers a head up display as standard on GT-Line S trim, but the list price for this is currently £42,940 and is not available as an option on lower specification versions.

Whether the £40,000 threshold is fair or should be revised is a separate issue, but excluding certain features from the calculation would make the situation even more complicated given that many safety features are a requirement for vehicles sold in the UK and are therefore not given an individual monetary value.
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