Fiat launches its own £3000 'electric car grant'
Thu, 08 Jun 2023
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Fiat has introduced its own 'electric car grant' in the UK, offering a £3000 discount on the Fiat 500e and 500e Convertible.
Meanwhile, Fiat has also written an open letter to the UK government, urging it to join forces in incentivising British consumers to transition to electric vehicles.
The letter comes as data reveals that the growth of the electric vehicle market in the UK is starting to slow. Reports indicate that demand for electric cars has fallen by 65% year-on-year.
The move comes nearly 12 months after the UK government's Plug-in Car Grant, which aimed to encourage the adoption of electric vehicles, came to an end.
The Fiat E-Grant doubles the amount offered by the Government scheme when it concluded in June last year.
While the Plug-in Car Grant is no longer available in the UK, 21 European countries continue to operate similar schemes. Countries such as Germany and Spain offer significant incentives of up to €9000.
Fiat's Managing Director in the UK, Damien Dally, acknowledged the success of the Government's grant in kickstarting the electric car revolution, supporting the sale of nearly half a million electric cars.
However, he believes that more needs to be done to make electric vehicles affordable for individuals, considering the current cost-of-living crisis and rising prices of electric vehicles.
"That's why we've taken it upon ourselves to launch the Fiat E-Grant, a £3000 incentive towards the 500e and 500e Convertible. The 500e has won countless industry accolades, it looks great, its compactness suits our busy streets and roads and will certainly put a smile on a driver's face. We want drivers up and down the country to have a better chance of experiencing that," said Dally.
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