Talk about not understanding your current customer base and wanting to put people off.
I cannot think of anyone that would suggest the association with W Rooney would cause them to purchase a MB.
"'It's possible it will backfire and put off traditional Mercedes customers - but perhaps Mercedes' choice of Rooney reflects the fact that the kind of people prepared to spend a fortune on a smart car nowadays are not particularly smart people.'"
Says it all really. I don't know who this person is; but MB have thrown away build-quality for cheap and tacky bling, so maybe a "celebrity," or whatever, is now seen as their ideal customer.
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