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Like motor insurance, you only really know how good a service is, and therefore value-for-money, by actually having to use it, rather than pay the annual premium and go many years not actually using their service.
All I can say from a personal perspective is that my limited experience with the RAC (I've been with them since 1998 over two cars with a per car Roadside/At Home policy [I currently pay £75 with NCD applied], using them 4 times on my previous car [96N Nissan Micra] for a broken water pump belt replacement, jump start, starting issues [not battery] and locking myself out [!] - all around 10-12 years ago) was quite reasonable - they all turned up quite promptly (mostly within an hour) and carried out competant work in a timely manner.
Whether this is helpful is another matter, given all the above use was over 10 years ago (I've fortunately not needed them on my Mazda [fingers crossed] yet in the 9.5 years I've owned it).
If you either have an older car (e.g. a 'classic') or your car is essential as part of your job, then go with whatever firm gives the level of service you require, price would come second. Most people, like with car insurance, go with a perceived minimum standard of service first, then lowest cost and cross their fingers. Like everyone, reviewers can have good and/or bad experiences - you could try one of those 'review' websites to see if they gave a better overall picture across hundreds or thousands of reviewers.
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