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Nice to see some dealers doing so, and to me is a very good way of getting (via word of mouth) and keeping custom. An example of this for me was quite a few years ago when I owned a Nissan Micra - I had an issue whereby a stone chip had flown up into the car's engine bay and broken the water pump belt.
The RAC had checked it out (it was severely overheating on the way home from work on a hot July day) generally, topped up the water and relaced the belt (all that [an hour's labour] for £7.99 for the part!), which would've been another £75 - £100 if I'd had it done at my local dealer, who also wanted to charge me £30 extra (about year 2000) for checking the anti-freeze/coolant level in the radiator. The £30 doesn't sound a lot, but this was 15 years ago, and another nearby dealer (only a couple of miles further in the other direction) said they'd do it for free - which they did and found everything was ok (it took 5-10 mins to do).
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