Try another dealer first, taking details of the broker price. Loyalty is great, but it cuts both ways.
We've just (last weekend) ordered a brand new BMW Z4. Had got a couple of quotes off brokers, and went into my local BMW dealership. Initially the dealership was £1.8k away from the broker, told them what I'd been quoted, and that I had the quote with me. After a bit of discussion, they came back with a price only £140 away from the broker price.
Deal done, as it means I don't have to go down to London to collect the car in a few weeks
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