I added the following inividually-priced 'external' options on my recently purchased A3 Sportback SE: 17" alloys (upgraded from standard 16's as I thought they were dull on the eye); Aluminium roof-rails; High-gloss (aluminium) window trims.
I added the following individually-priced 'internal' options: Climate-Control (over standard air-con); Sat-Nav.
Various 'Option Packages' were available/listed in the brochure: Comfort; Xenon-light; LED light; Technology; Technolgy with mobile-phone prep, etc., etc.
I negotiated really quite hard to get the OTR price of the vehicle down by 10% so in effect got all of the aforementioned for nowt!
So, in answer to the original question – Audi offer a bit of both I guess?
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